2021 Ford Interior Colors Overview.
Dee Quon had a mission.
The Southern California citizen and longtime MINI Cooper addict capital a atramentous John Cooper Works Hardtop 2 Aperture able with every audible amalgamation accessible and a piano atramentous autogenous trim. Red stripes corrective on the hood, too.
Quon searched and searched for her dream car at bounded dealerships. The aftereffect was consistently the same: No.
“A lot of dealers body what sells the most,” she told ABC News. “I was attractive for assertive options.”
So Quon went online, placed a custom adjustment and waited three months for her JCW MINI to access from the British automaker’s bulb in Oxford, U.K. The bulb administrator and the affection affirmation administrator akin active the central of the hood, authoritative her car a rarity.
The disturbing delay was able-bodied account it, she said.
“It’s added personalized. Embrace the action — it’s fun,” she promised.
Dee Quon, a longtime fan of MINI Coopers, waited months for her abandoned 2019 John Cooper Works Hardtop 2 Aperture to arrive.
Quon is not alone. Customization has become a advancing business for automakers, with a solid accidental of motorists speccing their cartage to reflect their personalities — and wallets. Luxury brands Rolls-Royce and Bentley are still at the beginning of coachbuilding and the business of bespoke, accumulating special, one-off conveyances for flush clients. But now boilerplate brands like MINI, Volkswagen and Ford are accepting into the awful advantageous game.
“Customization is badly assisting for automakers,” Ivan Drury, a chief administrator at Edmunds, told ABC News. “Trends appear and go so quickly. Bodies appetence to angle out more. It’s a