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DETROIT — Ford Motor Co.’s accessible hands-free driver-assist arrangement has a new name: BlueCruise.

Previously referred to as Active Drive Assist, the affection will go alive in the third division on Ford’s Mustang Mach-E crossover and F-150 pickup. Ford said Wednesday that BlueCruise software, activated through an over-the-air-update, will amount $600 for a three-year subscription, on top of the amount of the accouterments that varies by vehicle.

The affection assuredly will accord Ford an acknowledgment to General Motors’ Super Cruise and Tesla’s Autopilot systems, although Ford has vowed to accomplish BlueCruise added intuitive.

At launch, the arrangement will acquiesce owners to cross added than 100,000 afar of disconnected highways afterwards the allegation to abode their easily on the council wheel. It afterwards will be adapted to accommodate automated lane alteration and added features.

The automaker said it activated the arrangement on added than 600,000 afar of disconnected highway, including a contempo 110,000-mile alley cruise beyond 37 states and bristles Canadian provinces.

“There are artery intricacies and active altitude that you artlessly cannot carbon in a lab,” Hau Thai-Tang, Ford’s arch artefact belvedere and operations officer, said in a statement. “Sending these cartage out for real-world active acquaintance is aloof one of abounding means we ensured that BlueCruise technology offers aplomb and accessibility for drivers all beyond the continent.”

Ford said it expects to advertise 100,000 cartage able with BlueCruise in the system’s aboriginal year on sale.

In accession to the $600 subscription, cartage allegation accept a driver-facing camera to use the system. The