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Despite creating a Super Bowl advertisement that has been ripped afar by critics, vegan dairy product maker Oatly’s investment may accept absolutely been money able-bodied spent.
The Sweden-based aggregation is reportedly eyeing a $10 billion appraisal for an antecedent accessible alms that could appear as aboriginal as May. That is a far cry from the $2 billion that the Wall Street Journal appear the aggregation was account aback in July.
Sources told Bloomberg about the acceleration in numbers and that discussions are continuing apropos the admeasurement and timing of the advertisement on the New York Stock Exchange. While Oatly has mulled a listing in Hong Kong, afterwards its Super Bowl splash, the focus now appears to on affective advanced with alone a U.S. listing. An Oatly agent beneath to comment.
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Oatly’s 30-second Super Bowl ad featured the company’s CEO Toni Peterson arena a keyboard and singing in an oat acreage about the company’s milk.
“It’s like milk, but fabricated for humans,” Peterson belted.”Wow, now cow!”
According to Ad Age, Oatly’s bartering was fabricated back in 2014 and banned in Sweden afterwards adverse a accusation from the Swedish dairy lobby. A 15-second adaptation of the bartering has been acquaint on Oatly’s YouTube approach aback 2017. Variety appear that a 30-second ad for Super Bowl LV amount about $5.5 million.
“No choreography, music licensing, acclaimed actors — possibly alike no director. This year’s jankiest ad came from Oatly, a aggregation